Accelerating

sustainable seafood

What it does

Seafood MAP is a globally inclusive digital platform to compile and accelerate fisheries and aquaculture efforts on the pathway to sustainability. By building a global demand for more sustainable seafood, Seafood MAP furthers the impact of currently existing sustainability commitments by all actors and enables opportunities for growth in the sector.

Why it’s needed

Today, there are global commitments to sustainability to promote healthy oceans and a lasting seafood sector that meets global needs. Certifications, ratings, and fisheries and aquaculture improvement projects are key tools for increasing seafood sustainability, but they are not a universal solution. Producers in developing countries often lack the means or incentives to share and improve their sustainability performance. Seafood MAP wants to change this and push for more sustainable seafood for everyone.

UN Sustainable Development Goals

All reporting in Seafood MAP is based on a common language anchored in FAO Guidelines and the United Nations Sustainable Development Goals (UN SDGs). With Seafood MAP, GSSI mainstreams the UN SDGs and relevant international guidance documents within the sector and creates common goals on environmental, social, and economic sustainability that the sector can collaboratively work towards, on both global and local levels.

Driving impact with Seafood MAP

A globally inclusive platform to compile and accelerate all fisheries and aquaculture efforts on the pathway to sustainability through:

ENHANCED PARTICIPATION AND TRANSPARENCY.

Seafood MAP involves participation from various stakeholders including producers, buyers and investors, governments, non-profits, NGO’s and development agencies.

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IMPROVED LIVELIHOODS.

Seafood MAP harnesses local knowledge and motivates the participation of small-scale communities globally to improve livelihoods.

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INCREASED INVESTMENT AND DEMAND.

Seafood MAP connects investors and buyers from around the world with producers to support improvements and investments in sustainable fisheries and aquaculture.

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SUSTAINABLE PRODUCTION.

Seafood MAP improves efficiency and amplifies the impact of existing improvement efforts by public and private actors to allow for an increase in the production of sustainable seafood.

Where Seafood MAP is making a difference

Through Pilot Projects

Who’s involved

The Seafood MAP Taskforce was created to mobilize GSSI Partners from around the world to be integrally involved in the development, testing, and implementation of Seafood MAP.

The Taskforce is comprised of members who represent various fundamental segments of the seafood sector – including NGOs, non-profit organizations, international development agencies, investors, and the private sector – who come together to champion Seafood MAP.

Taskforce Members

Acme Smoked Fish
Ahold Delhaize
Aqua-Spark
ASIC – the Asian Seafood Improvement Collaborative
Balfegó
Bremnes Seashore
CAPPMA
CeDePesca
Charoen Pokphand Foods
China Blue Sustainability Institute
FAO – the Food and Agriculture Organization of the United Nations
FishChoice
Fishing Industry Association (PNG)
Fortune Fish Company
GIZ – the German federal enterprise working in the field of international cooperation for sustainable development
High Liner Foods
IDH – the Sustainable Trade Initiative
Iberostar
King & Prince
Loblaw
Marks and Spencer
Monterey Bay Aquarium
Norebo
Nueva Pescanova
Regal Springs
Sea Delight
Seafish
Thai Union
The Fishin’ Company
UNIDO – United Nations Industrial Development Organization
Woolworths
Wegmans
WWF

Taskforce Member Pledge

The Taskforce Member Pledge demonstrates our Partners’ support for building and testing Seafood MAP. More than 20 GSSI Partners from around the world have pledged their commitment and have agreed to collectively support Seafood MAP.

Download the Seafood MAP Pledge

Get involved!

Interested in joining the Taskforce to help shape the journey of Seafood MAP?

Reach out now

How it works

Seafood MAP can be used to:

ASSESS

the sustainability of fisheries and aquaculture production systems

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MAKE COMMITMENTS

in sourcing non-certified seafood coupled with continuous improvement

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Inform

development, investment and capacity-building programs based on local needs and priorities

COLLABORATE

with other stakeholders using the same common language

Visit

seafoodmap.org

Resources

Seafood MAP One Pager

2020 Seafood MAP roadmap for development

Seafood MAP brochure

Seafood MAP Pledge

CeDePesca

Encourage good practices in small-scale fisheries through co-management.

CeDePesca are working on a confirmation of a Co-management Commission in Panama have begun data collection through voluntary logbooks by fishers.

It is an ongoing experience where we are discussing and resolving together how to recover the diminished resources that make our livelihoods. We really thank CeDePesca and Seafood MAP for their help on this process.

Ernesto Vargas

FENAPESCA (National Artisanal Fishers Federation)

The Philippines and Indonesia - Asian Seafood Improvement Collaborative

Providing improvement-oriented programs to smallholder producers and fishers to improve their social and environmental practices for better international markets while improving livelihoods and building resilient communities.

This aquaculture project seeks to engage smallholder shrimp farmers to help them improve their efforts towards environmental, social, and gender equality sustainability targets. ASIC provides improvement programs to allow for a step-by-step continuous journey for smallholder farmers to comply with the ASIC Shrimp and Social and Gender Standards. The program offers verification of sustainable practices at no cost which is then leveraged to provide direct market access to buyers. ASIC fisheries project is working to finalize its program while providing support to existing fisheries programs in the Philippines and looking to pilot its program soon.

The social and gender components are a new area that we have not yet heard before and through this program, our awareness has increased - which extended to farm management, household, and to the community level.

Smallholder Farmer

Indonesia

Uganda - Deutsche Gesellschaft fϋr Internationale Zusammenarbeit (GIZ) GmbH

Ensuring food security and reducing poverty by increasing fish supply and income

The Responsible Fisheries Business Chains Project (RFBCP) in Uganda is concentrating on sustainable fisheries management of Nile Perch on Lake Victoria and Lake Kyoga. Currently, GIZ-RFBCP is drafting selection criteria that will be used to identify producers to work with. The status of such businesses will be ascertained at the beginning and where points of weakness are identified in regards to sustainability measures. GIZ-RFBCP will work with producers to validate their sustainability measures and help them register on the Seafood MAP.

China - China Aquatic Products Processing and Marketing Alliance and China Blue Sustainability Institute

Optimizing the industrial layout, conserving fishery resources, and protecting water ecology to meet the growing consumer demand for high-quality protein and to provide producers with new sustainable practices.

CAPPMA and China Blue have been working with scientific research teams, producers, purchasers, and other stakeholders over the span of this project. In close cooperation, a large amount of research has been carried out and suggestions have been made for the optimization and next development of the Seafood MAP registration model based on China's characteristics and reality.

In China, there are many types of aquatic products available for residents to consume, and the production model is diversified. Reflecting on our pilot work so far, we know more time is needed to optimize, but we are looking forward to establishing a concrete buildout of the Seafood MAP platform to move our work forward and improve.

Janelle Dong

CAPPMA

Papua New Guinea - Fishing Association of Papua New Guinea

Exposing our progress and performance with seafood supply chain partners and finding common ground for collaboration to move towards certification.

The prawn and lobster fisheries management in the area is aimed at preserving the fishery for the traditional inhabitants, with strict limited entry for non-inhabitants. We aim to move all fisheries and aquaculture operations toward sustainable certification, we need Seafood MAP as a path to educate our fisher how to collect data properly, report and assess it.

Seafood MAP has increased the collaboration between the National Fishery Authority and the producers in the area with respect to data collection, measuring performance and reporting against the robust Seafood MAP criteria based on FAO and SDG indicators.

Marcelo Hidalgo

Sustainability Director, FIA PNG

Aquaconnect and IDH, the Sustainable Trade Initiative

Working towards more efficient resource use by collecting and analyzing farm and disease data.

The project focused on improving disease data collection and analysis, by linking Aquaconnect to a lead aquatic epidemiologist. The objective of the project is to provide farmers better information on diseases with the ultimate aim to improve resource efficiency. The Aquaconnect team tested the Seafood MAP registration form for seafood producers, as well as the self-evaluation form for their customers.

Through the IDH-Aquaconnect program, we were able to promote sustainable practices among the farmers communities and set several shrimp production benchmarks. One of the key highlights is that we have redesigned our data architecture to capture individual and population-level symptoms to support the shrimp epidemiology study.

Sudhakar Velayutham

Project Manager, Aquaconnect

Indonesia - UNIDO

Strengthening the quality and standard compliance capacity of small and medium-scale enterprises to improve market access to both domestic and international markets.

The programme supports the country to align the demand and supply of quality services required by markets through enhancing quality infrastructure and services, strengthening producers and value chains, and raising a culture for quality.

The Indonesian fisheries sector has great potential for both capture fisheries and aquaculture, with small fishers and farmers dominating the sector. Small scale fishers and farmers usually have limited access to markets, technology, information, finance, and public services. Helping them to improve their access to these services will ultimately improve their livelihood that could incentivize sustainable fishing and farming practices.

Ita Sualia

Chief Operations Officer, UNIDO

Ecuador - Sustainable Shrimp Partnership and IDH, the Sustainable Trade Initiative

Supporting SSP members to achieve their goals and supporting small and medium-scale farmers to achieve SSP through the establishment and coordination of an improvement program.

Over the course of the project, twelve farms qualified for the SSP criteria of zero antibiotics, ASC certification, minimal environmental impact, and full traceability. Currently, the SSP focuses on a better understanding of their carbon and water footprint by joining the IDH Aquaculture Working Group on Environmental footprint. The SSP team tested the Seafood MAP registration form for seafood producers, as well as the self-evaluation form for their improvement program.

The improvement program allowed us to support small shrimp farms to demonstrate accountability by improving their environmental and social performance and it demonstrated that SSP members are committed to the highest levels of transparency by being the first shrimp producers in the world to adapt blockchain traceability for shrimp

Pamela Nath

Director, SSP

Mozambique - Pescamar and Nueva Pescanova

Improve maritime fishing training in Mozambique to ensure local generational replacement of fleet masters and resilience of fishing communities

The project is a public-private initiative that transfers knowledge from the Atlantic Maritime Fisheries Institute of Vigo (Spain) to the Matola Fishing School (Mozambique) funded by AECID and the collaboration of Pescamar and Nueva Pescanova. To date it has allowed improving the school´s curricula, and its equipment and has incorporated students to work at Pescamar.

Seafood MAP will give visibility to the work that Pescamar is doing to contribute to the Sustainable Development Goals, in this case highlighting its collaborative work to improve fisheries education.

Jose Joaquin Rodriguez

General Manager, Pescamar

Hugo Byrnes

Vice President Product Integrity, Ahold Delhaize

Hugo Byrnes joined Ahold in 2006 and was subsequently appointed to the position of Vice President Product Integrity. He is responsible for Ahold Delhaize’s food and non-food product policies, which cover product safety and responsible products. This includes social compliance, animal welfare and environmental issues. Hugo Byrnes has a Dutch Law degree from the State University Leiden, the Netherlands. He is a food lawyer whose career has focused on the food business and in particular on quality management and standardization.

Flavio Corsin

Director of Partnerships, Aqua-Spark

Flavio has spent more than two decades working in responsible aquaculture globally for non-profit, intergovernmental, and for-profit organizations. As Aqua-Spark’s Director of Partnerships, he is responsible for driving the development and execution of a robust partner ecosystem that aligns all stakeholders behind a core vision, while supporting Aqua-Spark’s portfolio, network, and goals. Prior to joining Aqua-Spark, Flavio worked for IDH, the Sustainable Trade Initiative, overseeing their Aquaculture Program. He was also IDH Vietnam Country Director, establishing groundbreaking public-private partnerships in coffee, tea, and apparel. He founded and ran the sustainability arm of the Vietnam association of farmers and fishers (VINAFIS). He has worked as an expert for over 20 international organizations such as the Food and Agriculture Organization of the United Nations (FAO), the International Fund for Agricultural Development (IFAD), and the World Organization for Animal Health (OIE) and the World Wide Fund for Nature (WWF). Flavio holds an M.Sc. in Aquaculture from the University of Stirling and a Ph.D. in Epidemiology, the study of diseases in populations, from the University of Liverpool.

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