James Baros

Director of Sustainability, Sunnyvale Seafood Inc., a division of Guolian Aquatic China

James has been working in the seafood business for six years and holds a master’s degree from the University of Miami in Marine Affairs and Policy with a concentration in aquaculture management. As the Director of Sustainability for Sunnyvale Seafood, James is responsible for maintaining SSC’s aquaculture footprint through regulatory compliance, audits and certifications throughout the supply chain, sustainability initiatives, and responsible sourcing policy aligning our suppliers with the needs of customers. James spends a portion of the year in the field working with aqua farmers and processors in SE Asia and China ensuring consistent supply, compliance with customer’s specifications, and building lasting partnerships with forward-thinking seafood producers. In his role at Sunnyvale, James is focused on implementing change that will drive sustainability through the entire seafood industry and increase seafood consumption. He oversees participation in pre-competitive collaborations with a number of NGOs and private companies that are developing programs designed to manage the environmental and social impacts of the sector and communicate these efforts to the public to improve public perception of the industry.